Strategic Marketing Foundations for Deep Tech
Your marketing isn’t broken.
Your marketing isn’t broken.
It was never built.
For growth-stage hardware and hardware-software companies whose marketing got them here, but wasn't built for what comes next.
I spent over 15 years leading marketing inside companies like yours. Now I build the marketing foundations your marketer works from, tied to how your customers buy and to revenue, and I stay until they hold without me.
Keren Peleg 15+ years in industrial & deep-tech marketing
Before the next marketing investmentMore activity is easy to buy.
More activity is easy to buy.
Direction takes a decision.
The next hire. Another exhibition. A new campaign. Before you commit, can you say what marketing needs to achieve and why this is the right investment?
If the answer changes with every sales request or agency proposal, your marketer needs a clearer foundation to work from.
Where can marketing make a useful contribution?
What will tell us to continue, change or stop?
I work with you to set marketing’s direction and oversee the decisions that follow. Your marketer and vendors run the execution.
Who this is for
For companies past the first stage: revenue coming in, a sale that takes a year, and a marketer in place or about to be hired. Not the right buy if a real strategic marketing system is already running.
The experience behind the adviceI’ve worked inside
I’ve worked inside
the sale you’re working on.
More than fifteen years inside Israeli industrial and deep-tech companies, including marketing leadership roles at OFIL Systems and Dip-Tech, and earlier experience at Orbotech.
My experience is with equipment that customers need to evaluate, justify and trust before it enters their production or operating environment. Technical teams, commercial buyers and management each need a reason to move forward.
That is the context I bring to your positioning, priorities and investment decisions.
Six to eight companies at a time. That is the whole business, on purpose.
Explore my background on LinkedIn ↗From my marketing leadership role at OFIL SystemsClearer positioning.
Clearer positioning.
More inbound inquiries.
At an established electro-optical inspection company, I rebuilt the product narrative around a shared positioning, with messaging tailored to different markets.
Following the messaging rebuild, inbound inquiries increased from 4 in Q4 2023 to 56 in Q4 2024.
Where every engagement beginsBuild marketing for your
Build marketing for your
next stage of growth.
The Strategy Sprint connects marketing to where your business needs to go. We define how marketing will support near-term sales priorities and longer-term growth, then turn that direction into customer choices, investment priorities and measures your marketer can work from.
Customer focus and positioning
Which companies to prioritize, what drives their decision to buy, and why they should choose your equipment.
Messaging for the buying decision
A shared story that connects technical capabilities to the value, evidence and reassurance different buyers need.
Channel and budget priorities
A ranked set of priorities, a role for each channel and a reason to keep, stop or investigate each investment.
A KPI board for leadership
Marketing KPIs tied to your business goals, with a clear distinction between early signs of progress and outcomes that take longer to emerge in a complex equipment sale.
Sales & Marketing alignment
Agreed qualification and handoff criteria, so your marketer and Sales work from the same understanding of a relevant opportunity.
We work through the existing material and decisions together. The outputs stay inside your company for your marketer to use and your next hire to inherit.
Book a call with meWhat this gives your businessKnow what you’re backing.
Know what you’re backing.
Know what to look for.
Visible Marketing Impact
Understand which marketing activities contribute to pipeline and revenue, and which keep you busy without moving the business forward.
Clear Priorities
A ranked order of what matters. Two or three real priorities your marketer builds momentum on, not scattered motion.
Sales & Marketing Aligned
Shared qualification, shared handoff criteria, shared funnel. Friction drops, efficiency rises.
Disciplined Decisions
A decision framework you stick to when things get noisy. Yes or no based on the playbook, not on impulse.
After the Strategy SprintA strategy has to hold up
A strategy has to hold up
when the business moves.
After the Sprint, Strategic Oversight helps you use and adapt the foundations. We review what the evidence says, decide what needs to change and keep your marketer working from clear priorities.
Built to hold without me.
The positioning, priorities and measures belong inside your company. The aim is a team that can use them with confidence as people and priorities change.
Strategic Oversight follows a completed Sprint and starts with a six-month commitment. Scope and fees are agreed before work begins.
Practical questionsBefore we
Before we
work together.
The role, the scope and what happens next.
Is this right for my company?
The Sprint is for Israeli B2B deep-tech and hardware companies with revenue, a long equipment sales cycle, and a marketer in place or about to be hired. The key question is whether marketing has a clear strategy connected to the company’s business goals, whatever title your marketer holds. If that strategic foundation is already in place and working well, this is unlikely to be the right engagement.
Do you run campaigns or replace our marketer?
Your marketer and vendors handle execution. I work with you as a strategic thinking partner, deciding how marketing should support your company’s next stage of growth. Together, we set priorities, weigh investments and define what progress should look like, giving your marketer clear direction for the work.
How does this compare with a fractional CMO?
Fractional CMO engagements vary in scope. My role is defined around strategic advisory and a framework your existing marketer can use. I don’t take over the marketing function or manage campaigns. The first call helps us determine whether you need this advisory work or someone to lead day-to-day execution.
What involvement do you need from us?
The work needs leadership’s participation in the decisions and input from your marketer and Sales. We review the relevant existing material together, and agree the working sessions, access and responsibilities as part of the scope before the Sprint begins.
What happens after the Sprint?
You keep the positioning, messaging, priorities, KPI structure and alignment decisions. Strategic Oversight is the next engagement for maintaining and adapting that work. It has its own agreed scope and fee; the Sprint itself is a fixed-scope engagement.
What does an engagement cost?
The Sprint is quoted as a fixed-scope engagement after we understand the company’s situation and complexity. You receive the scope and fee before making a commitment. Strategic Oversight is a separate monthly retainer, available after the Sprint.
What happens on the first call?
We spend thirty minutes discussing how marketing runs today, what you’ve already tried and which business priorities it needs to support. We then decide whether the Strategy Sprint is a sensible next step. The call is free, and it is a conversation directly with me.
What does marketing need to make possible next?
A clearer route into a priority market? Better support for a complex sale? Direction for a marketer whose workload keeps growing? We’ll use your next business priority to assess whether the Strategy Sprint is the right starting point.